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Fig. 01 — About
Sold without the logo, so the money goes into the piece instead of the name.
Sec. 02 — The premise
Good jewelry comes down to who makes it, the diamonds they use, and how it is finished. A handful of workshops do that work for the names you know, and they made these too.
The workshops and cutting centres behind the famous names are not a secret. They take on other work too, with the same diamonds and the same grading, for anyone willing to skip the flagship and the campaign.
Rawnaya is what is left when you take away everything that is not the jewelry: the flagship, the campaign, the name on the box. What you pay for is the piece.
There is no flagship to keep open and no campaign to fund. Your money goes into the gold, the diamonds, and the making.
Sec. 03 — How we source
The workshops that make for the famous names make ours too, with the same diamonds and the same finish.
We leave the logo off and put it into the piece instead: solid 18k gold or platinum, made to be worn for years.
A GIA grading report comes with every piece, so the diamonds are accounted for in writing as well.
Sec. 04 — The standard
GIA-graded, always.
Independent grading. The standard every serious house uses.
Solid gold and platinum. Never plated.
The metal matches the stone. Nothing about it is a compromise.
Selected at source.
Not from catalogues. Not from trading floors.
No flagship. No theatre.
No retail addresses. No campaigns. Nothing decorating the price.
Sec. 05 — Where to go next
Start with the collection that fits how you dress, or learn how to judge a piece first.